We are very proud to be collaborating with Noam Yaron on his new crazy project, The Odyssey of the Lakes. The goal? To cross the 5 largest lakes in Switzerland, by swimming, in less than 15 days - all in favor of water preservation!

Does his first name sound familiar? It's normal! During the Léman Odyssey in 2021, he achieved the feat of swimming across Lake Geneva in a record time of 19 hours, 53 minutes and 7 seconds... In its length, therefore 75 kilometers nonetheless! You can also relive this exceptional challenge on the Swiss streaming platform www.playsuisse.ch.

This year, Noam has chosen to collaborate with our nutritionist Olivier Bourquin for planning and nutritional monitoring. BN Nutrition will provide him with the necessary dietary supplements and sports drinks for this new achievement! And there is no doubt that Noam will need a few NOW drinks to keep his distance... As well as a few AFTER drinks for a good recovery between the different lakes!

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Photo credit: Noam Yaron Production sàrl - Timon Bachmann