On May 20, 2025, BN Nutrition officially launches BN Energy Plus — a new, more practical and cost-effective version of its bestselling product BN Energy. In a 120g jar format, this evolution answers key needs: ease of use at home, lower cost per dose, and reduced packaging. Designed to support energy, concentration, and motivation, BN Energy Plus is the natural continuation of a formula that has already proven itself.

Press release – May 20, 2025

BN Nutrition launches BN Energy Plus: new format, same effectiveness

Designed to boost energy, focus, and physical performance, BN Energy Plus is now available in a 120g jar format. This change marks a strategic shift in the BN Nutrition product line, with two main goals: lowering the cost for customers and reducing environmental impact from aluminum packaging.

A trusted formula praised by users

The original BN Energy stick has been one of BN Nutrition's most popular products for several years. Rich in tyrosine, guarana, B vitamins, vitamin C and copper, it acts as a natural catalyst for mental and physical energy. This same formula is used in the jar format, ensuring the same effects and benefits — now with greater convenience and economy for daily use.

A format tailored for home routines

With 60 doses of 2g per jar, BN Energy Plus is ideal for those who integrate supplementation into their morning routine, workday, or pre-workout. Arnaud Welti, Head of Marketing, Business Development, and E-commerce, explains: “This new format meets the needs of our loyal customers while attracting new profiles who value convenience and cost per serving.”

A product made for performance and daily use

According to Olivier Bourquin, founder of BN Nutrition, this innovation fits into a broader vision of support: “BN Energy is more than just a stimulant. It supports the nervous system, motivation, and mental clarity. In this new format, it becomes even more relevant for daily use.”

Stronger retail opportunities

This new packaging format also opens the door to wider distribution in drugstores, health shops, and specialist outlets. It aligns with BN Nutrition’s expansion strategy, particularly in the German-speaking Swiss market, where clear labelling and Swiss quality are key purchasing factors.

BN Energy Plus – Product Highlights

• Formula: Tyrosine, guarana, vitamins B3, B6, B9, B12, vitamin C, copper
• Flavour: Natural lemon-orange
• Format: 120g jar = 60 doses
• Price: CHF 97.90
• Availability: From today on bn-nutrition.ch

For media inquiries or interview requests: info@bn-nutrition.ch

Product tested and packaged in Switzerland